The Sky society brand kit
As part of our small team, we conducted a comprehensive brand analysis and developed a brand kit that encapsulated Sky Society’s message, values, and visual identity in one cohesive resource. This brand kit served as a strategic guide, ensuring consistency in brand voice and imagery across all platforms when creating content.
Collaborating closely with my team, we partnered with micro-influencers to showcase our Career Affirmation Journal on their Instagram Stories. Our goal was to
drive engagement, enhance brand awareness, and provide users a meaningful tool to document their career and life goals. To encourage authentic promotion, we gifted a complimentary journal to each influencer who agreed to share it,
generating organic social media content for our brand. All proceeds from the journal sales were donated to the
SeekHer Foundation, a nonprofit dedicated to women's mental health. We leveraged HubSpot to personalize our email outreach, ensuring each message resonated with the influencer, and systematically tracked the entire process—from initial contact to deal closure.
Beginner's Guide: How to Create a Content Calendar (with Examples)the sky society podcast press release