I am Lea Cruz, an integrated marketer with experience building campaigns that
connect strategy, storytelling, and measurable growth.
My background spans B2B healthcare, SaaS, aviation, and global marketing environments, where I’ve led and supported initiatives across demand generation, content strategy, lifecycle marketing, sales enablement, and multi-channel campaign execution. I’m passionate about creating marketing that is both thoughtful and results-driven, work that resonates with audiences while supporting larger business goals. 
Currently, I’m an Integrated Marketing Manager at EverHealth, where I lead full-funnel campaigns that drive pipeline and revenue growth across healthcare SaaS platforms. Prior to that, I worked as a Pharmaceutical Marketing Associate at Medivant Healthcare, supporting partner development, account growth, and strategic demand generation initiatives. I also spent several years at MedAire, where I contributed to integrated marketing efforts for a global B2B audience, helping shape content and campaigns in an international market. 
I earned my degree from Arizona State University, where I developed a strong foundation in digital audiences, messaging, and creative storytelling. That background continues to influence how I approach my work today: with a balance of strategy, creativity, curiosity, and adaptability. At the core of my work is a simple goal: to build marketing that is clear, compelling, and impactful, whether it’s supporting growth, strengthening brand presence, or helping teams connect more meaningfully with their audiences.