digital audience growth Capstone course at Arizona State University
This was one of my favorite projects I participated in college. I had to audit one of Mejuri's social accounts, current audience, and target audience. I then developed a SWOT analysis for the brand. The main goal of this project was to develop an Instagram strategy and create a SMART goal to be achieved. Doing so, I created the goal for Mejuri's Instagram to increase followers by 30% within the next six months. I connected my goal to my SWOT analysis and overall business objectives to strategize areas of improvement. I also identified which parts of the marketing funnel that align with the goal I created and established KPI's to measure performance.
Mock up: paid ads
Using an ad mockup generator, I created mock sponsored campaigns for Mejuri's Instagram account. I kept the metrics alligned with the strategy I developed. I used Photoshop to create these campaigns with compelling images and bold statements. I made sure to stay consistent with Mejuri's brand voice and look. The goal of these campaigns was to promote the brand to increase brand awareness and followers.
